Social media has definitely changed the hiring landscape. These days most employers are using sites like LinkedIn, Twitter, and Facebook to find candidates and learn more about them. In fact, 92% of recruiters use social media in some form during the hiring process, according to the 2015 Jobvite Recruiter Nation Survey.
Find out how social media is changing the way you source candidates.
4 Ways Social Media Impacts Your Hiring Process
Gain More Information on Candidates
Before hiring a candidate, you want to learn as much as possible about them, and it’s never been easier. Social media sites reveal a wealth of information about people, ranging from what they did last weekend to their favorite restaurant.
This makes it easier to determine if a person would fit into your company culture and learn other tidbits that help you decide if this is someone you want on your team. Employers have gotten so used to having this information at their fingertips, that 57% are less likely to interview a candidate they can’t find online, according to a 2017 CareerBuilder survey.
Of course, with all this available knowledge, you have to be careful not to violate state and federal discrimination laws, because some information is protected and can’t be used to make a hiring decision.
Reach a Broader Network
When you announce job openings on social media, anyone who follows your page or someone who shares the post instantly learns that you’re hiring. Many people might not check your HR site or job boards utilized, so this allows the post to get more exposure, increasing your chances of finding your ideal hire.
Your Company Falls Under Closer Scrutiny
It can do great things for your hiring process, but if it isn’t used properly, social media can also be a detriment. Every piece of content published on your social sites is carefully examined by your follower base. If people don’t like something posted, it can easily go viral, impacting both your reputation and your ability to attract top talent.
Adds Time to the Hiring Process
You can spend hours researching one candidate on social media, which adds up fast when multiplied by all top contenders. It’s easy to go into information overload, due to the sheer volume of available data out there. If you don’t know where to stop, this can extend your hiring process past an unreasonable time period.
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