If you’re not using Facebook for recruiting, you’re missing out. The social media giant has 1.37 billion daily active users, as of Sept. 30, 2017 — so chances are, your next great hire has a presence on the popular platform.
Since the site is more laid back in nature than LinkedIn, recruiting methods are a bit different. Find out how to capture the attention of potential candidates and get them to apply for openings at your company.
4 Ways to Find Great Employees on Facebook
Use Facebook Ads
They cost a fee, but when properly executed, Facebook ads can be well worth the money. Instead of going out to the masses, you’re able to customize them to target people by geographic region, age, gender, language, and more. If you already have a profile of your ideal candidate, this can be an effective way to get the job in front of the right audience.
Post Jobs on Your Company Page
People who follow your company on Facebook are presumably fans of your brand. Therefore, posting jobs on your Facebook page is an easy way to turn those already passionate about your organization into employees.
If you have a notably large audience and hire regularly, consider creating a Facebook page exclusively for career opportunities. This way, you won’t inundate your newsfeed with job postings, because lots of HR-related content could overwhelm fans who like your brand but don’t actually want to join your team.
When people take the time to comment on your Facebook posts, be sure to reply. Not only is this the right thing to do, it’s also a chance to engage with people who are intrigued enough by your company to want to start a conversation with you. By no means should every commenter be viewed as a potential hire, but keep your eyes open for those with potential.
Create Shareable Content
From job postings to fun updates about your company, the more shares your company gets on Facebook, the larger your audience. When people see interesting content in their newsfeeds, they want to learn more about the business behind it. This elevated brand awareness will ignite a surge in professionals eager to work at your company.
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