How You Can Utilize Social Media to Get in Front of Potential Candidates

These days, just about everyone has a social media presence. It’s almost a given that your next new hire is active on at least one social platform, so this is a great way to get in front of them.

When you have a job opening, definitely post it on your company’s social sites, but in the meantime, work on engaging potential candidates. Get people interested in your company now, so when a position opens that meets their needs opens up, they’ll be quick to apply.

4 Ways to Utilize Social Media to Get in Front of Potential Candidates

Post Updates on Current Projects

One of the best ways to intrigue top talent is to show them what your company is working on right now. This gives them a firsthand look at what your team does all day, so they can decide if the work is something they would like to be part of.  The most passionate people want to do work that matters, so clearly explain the meaning behind each project.

Invite Employees to Share Testimonials

There’s no better way to gauge what it’s like to work at a company than to hear it from employees themselves. This should be totally voluntary, but if they so desire, allow your team to serve as brand evangelicals. Make sure everyone is on the same page about what’s acceptable to say by creating written guidelines people can follow.

Showcase Your Company Culture

When applying for a position at your company, a quick scan of the job description will tell potential candidates whether they’re a skills match, but gauging cultural fit is much more complex. Social media makes it easy to highlight your culture, so people can decide if they’d mesh with your team. There’s plenty of ways to accomplish this, including posting photos of your office space, sharing updates on team-building adventures, and featuring employees.

Build a Rapport With Your Audience

Your company’s voice says a lot to potential candidates, so fine-tune it to accurately depict its personality. Use this tone across all platforms to engage your followers and build a relationship. Respond to comments, answer questions, and start a conversation that intrigues the kind of talent you want on your team.

Hiring right requires a lot of time and energy, so team up with ECS to free up room in your schedule. For more than 20 years, we’ve offered a suite of services to employers and recruiters, so contact us today to find out how we can make your job a little easier.

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