Filling open positions on your team is hard work, but LinkedIn and Facebook can make the process monumentally easier. More than just a way to keep tabs on professional and personal contacts, these two social networking platforms can help you find your next great hire.
Chances are, you’re probably already spending a great deal of time on both sites, so use it to your advantage. It’s almost a given your ideal candidate has a presence on at least one of these sites — but probably both — so learn how to make a connection.
4 Ways to Recruit Candidates on LinkedIn and Facebook
Post Interesting Content
Capture the attention of your target audience by sharing thought-provoking content that attracts an audience. Comment on topics pertinent to your industry, share updates on projects your team is working on, and post photos from fun company events to draw the right kind of crowd to your Facebook and LinkedIn pages.
Getting on their radar is the first step. When you’ve successfully engaged your audience, you’ll have them wondering what it would be like to work at your company.
Enlist the Help of Your Team
From a candidate’s perspective, accepting a new job is a huge risk, because it’s hard to know what it will be like to work at a company until they’re already on staff. However, recommendations from your current team can substantially decrease this level of unease.
Ask your employees to serve as brand ambassadors for your business on LinkedIn and Facebook. Encourage them to share content you post and create their own unique messages highlighting reasons they enjoy being part of your team.
Find the Right Fit
Search features on both LinkedIn and Facebook allow you to enter specific keywords to find the kind of candidates you’re looking for. When you come across someone who really piques your interest, send them a message to see if they’d be interested in applying for the job. This is a relatively simple way to connect with candidates who have the skills and experience you need.
Advertise Open Positions
Get your job postings in front of relevant candidates by using LinkedIn Sponsored Jobs or Facebook ads. These services allow you to use certain keywords to find candidates who might be a great fit for the position. Simply set a budget for how much you want to spend, and the ads will run until you reach your spending limit.
This is a great way to get in front of passive candidates who might not otherwise see your job posting because they’re not actively looking for work.
Need a little more time to focus on your LinkedIn and Facebook recruiting strategies? ECS has assisted recruiters and employers with our employer of record services for nearly two decades. Contact us today to learn about the full suite of services we offer employers and recruiters!