No doubt about it, LinkedIn is an amazing place to make new contacts and stay in touch with existing ones. The world’s largest professional network has more than 562 million users in over 200 countries and territories across the world, creating endless possibilities. Of course, the sheer volume of people on the site means you have to work to stand out from the crowd.
Assuming you’ve enabled the right settings, every time you post to your LinkedIn profile, your network is notified. Therefore, the more active you are on the site, the better your chances of getting noticed.
4 Ways to Maintain an Active LinkedIn Presence
Share Relevant News Articles
Position yourself as an industry expert by regularly sharing content relevant to your line of work. This can be anything from updates that directly impact your field to things like productivity tips. Not only will your post appear in your contacts’ newsfeed, if they like or comment on it, your update will also show up in their contacts’ newsfeed, significantly expanding your reach.
Comment on Items in Your Newsfeed
The value of commenting on items in your newsfeed is a two-way street. When you engage with your network, your comments are visible to all of their contacts. Your contributions could lead to a discussion with someone new, who might turn into a connection.
It can also prompt a response from your contact themselves, which keeps you on their radar. Most people can probably only name a portion of their LinkedIn connections, so joining their conversation is a great way get in front of them.
Write Blog Posts
Another way to showcase your expertise, writing unique content for the LinkedIn publishing platform can raise your profile. You can share these blog posts with your connections and they’ll also appear in search results, making the content accessible to everyone. People can like, comment, and share your post with their own network, which can help you build your personal brand and your audience.
Update Your Profile
Increase your chances of appearing in LinkedIn search results by making sure your profile is always up to date. Every time you learn a new skill — even a small one — or earn a noteworthy career achievement, add it to your profile as soon as possible. Your dream employer could conduct a search for candidates matching that specific description, so including as many details as possible will increase your chances of being noticed.
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