Finding the right person for the job isn’t easy, but Twitter can help. Savvy job seekers follow companies they’re interested in on the microblogging service, and this is your chance to get in front of them.
Maintaining an active Twitter presence is a creative way to attract both passive and active candidates, so it’s time to start tweeting. Here’s a few tips to help you connect with the kind of talent you want to hire.
5 Ways to Attract Quality Candidates on Twitter
Offer a Look Inside Your Organization
Your company is a great place to work, so use this to your advantage. Attract top talent by tweeting about interesting projects the team is working on, fun company events, and sharing exciting news about your business. Changing jobs is always a gamble, but people feel more comfortable going for it when they can make an informed decision.
Reply to Mentions and DMs
It’s very possible interested candidates will reach out to you on Twitter. Replying — and in a timely manner — is your chance to engage them. Answer any questions they have and encourage them to submit an application, even if you don’t currently have any openings that meet their needs.
Tweet Several Times Per Day
When your followers sign into Twitter, they scroll a chronological timeline. Therefore, if you haven’t tweeted recently, they likely won’t see your post. Don’t spam your followers, but the more content you post each day, the greater your visibility will increase, according to HubSpot. Use platforms like Hootsuite and TweetDeck to schedule posts in advance, so you don’t have to constantly be logged into Twitter.
Post Job Openings
When a position opens up at your company, you post it on your HR site and job boards, but don’t forget about Twitter. Passive candidates interested in working for your company probably aren’t checking other mediums for openings, so this is your chance to get on their radar. Don’t forget to include a link to the job posting itself.
Use Relevant Hashtags
Create unique hashtags for your company to include in your tweets. For example, you might use three separate hashtags for team happenings, company updates, and job postings. This will make the content searchable, so it’s easy for people to find all relevant posts with the same hashtag.
Maintaining an active Twitter presence requires a lot of time and attention, so allow ECS to take a few tasks off your plate. We handle back office management services, employee payroll services, and independent contractor compliance solutions for staffing and recruiting firms. Contact us today to discuss a partnership!