5 Tips on How to Use Social Media in Your Hiring Strategy

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It used to be all fun and games, but social media has turned into big business. An overwhelming 69% of Americans have a presence on some type of social platform, according to a February 2018 Pew Research Center report. Therefore, it’s almost a given that your next hire can be found on sites like LinkedIn, Facebook, and Twitter, so it’s time to get social.

You might already be posting jobs on your company’s social media accounts, and while that’s a start, it isn’t really a strategy. It’s time to create a plan that maximizes your reach, while offering a look at what it’s like to be part of your team.

5 Ways to Include Social Media in Your Hiring Strategy

Highlight Your Company Culture

A job description explains the basic responsibilities associated with the position, but savvy candidates want to know more. Use social media to showcase your company culture, and give potential applicants a look from the outside in. Share pictures of your workspace, highlight volunteer projects completed by your team, and use a voice that’s consistent with your brand. More than half — 59%— of job seekers use social media to learn about company culture before applying for a job, according to Jobvite’s 2016 Recruiter Nation Survey, so this will likely increase the volume of quality candidates applying to work at your organization.

Turn Employees Into Brand Evangelicals

Nothing speaks better about what it’s like to work at your company than happy employees. Encourage team members to hop on their own social media accounts and talk about your organization. Create guidelines to ensure everyone is on the same page with the type of content that’s acceptable to post, but otherwise give them to freedom to share at will.

Create a Dedicated Recruiting Account

If you post job openings on a regular basis, consider starting a separate account devoted exclusively to recruiting. This gives you the freedom to post a steady stream of hiring content, without turning away customers not interested joining your team. You can still share posts from your recruiting account on your main page, but do it sparingly.

Make Recruiting Hashtags

Customize posts and make them easily searchable by creating hashtags to add to your content. For example, you might want to come up with one hashtag that can be used on posts about your company culture and another one to include with job postings. Just remember to always research a hashtag before adopting it as your own, to ensure it’s not already in use.

Target Your Audience

If you have room in your budget, consider advertising on Facebook or LinkedIn. Facebook ads allow you to customize your search to include factors like location, current employer, and education level, putting job postings in front of your key demographic. LinkedIn has multiple Recruiter options, that allow you to search for and contact members who satisfy your target criteria.

Finding top talent is hard work, so you need an extra hand. ECS offers high-quality, low-priced, technology-driven deployment of contingent workforce solutions for recruiting firms, employers, and human cloud platforms. Get in touch today to learn how we can be of assistance!

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