As a local staffing firm, there’s few things more frustrating than having a large national competitor move into town and try to take your clients. While these staffing giants may have name recognition on their side, you have a lot more to offer. Focus on what makes your firm different from national agencies to sell yourself to local companies.

Differentiate Your Local Staffing Firm from National Competition

Stand out from national staffing firms by focusing on the following three competitive advantages enjoyed by your local firm:

1) Expertise in the Local Market.
Your recruiters don’t just work in the area, they also live there. A team with an in-depth knowledge of the area really knows the local market and has connections that run deep. As a local business owner yourself, you have first-hand knowledge of the staffing challenges faced by other companies and can use this help your clients create optimal staffing solutions.

 

2) Local Firms Can Customize Solutions More Easily.
National staffing firms often have a very set business model. However, there’s no one-size-fits all solution when it comes to providing the best possible service to clients. As a smaller local firm, it’s much easier for you to customize your staffing solutions to meet the needs of each individual client. Differentiate yourself from national competitors by really emphasizing the fact that you’re willing to work with each client to create a unique plan that fits their business model ─ not the other way around.

 

3) Faster Decisions Can Be Made.
There’s always a lot of red tape to go through when making decisions of any type at a major company, including a national staffing firm. However, the opposite is true at your local firm, as you don’t have a regional manager, executive board, or shareholders to answer to. Use this to your advantage by marketing yourself as a staffing firm that makes this happen ─ and fast!

Need a little help gaining a competitive edge for your local staffing firm? Contact us today! We’re here to provide the highest quality back-office, funding, and employer of record service for your firm, so you can focus on what you do best ─ finding top talent for your clients.