Whether you like it or not, social media is here to stay. At the end of 2013 Facebook alone had more than one billion users ─ not to mention the traffic on other popular platforms like Twitter, Pinterest, and Instagram.

It’s more important now than ever to have a solid reputation management strategy for your organization, as your online presence can make or break your business. Being on social media is no longer an option for your company. People are talking about you on social media, so if you haven’t already joined in the conversation, now is the time to do so.

Managing Your Social Media Reputation

Not sure where to start? There’s a number of ways to use social media to manage the reputation of your organization, including:

• Positive SEO: Social media sites have excellent SEO rankings. Create profiles for your company on all relevant platforms to help improve your online presence. If there’s anything negative written about your company online, this will push it down in the search results, so it’s not the first thing customers see when researching you online.
• Practice Social Listening: Take the time to really listen to what your customers are saying about you on social media. Read their suggestions and when possible, use this feedback to make changes to improve your company. Let your followers know that you take their comments seriously and do your best to satisfy them.
• Respond to Negative Comments: No one likes to have negative comments about their business on social media, but they aren’t always as detrimental as you may think. Respond to customer complaints to try and resolve the issue. Not only will this help you to make amends with the person, it also shows other people reading the thread that you really value customer satisfaction.
• Share Positive Feedback: When a customer says something nice about your business on social media ─ thank them! Engaging with people builds brand loyalty and encourages them to keep offering excellent feedback on your sites. It’s also a great idea to connect with customers on social media and ask them to share their positive experiences on your sites for others to see.

In today’s highly social world, it’s inevitable that your organization is going to have a presence on social media. By choosing to implement a comprehensive reputation management program, you’re able to monitor what’s being said about your company ─ both the good and the bad ─ so you’re not left in the dark.

ECS provides our support services to companies and staffing agencies nationwide, so if you’re looking for a reliable team to handle your payroll and back office needs, contact us today to get started.