These days it seems like just about everyone is on social media. Many savvy companies are capitalizing on this by taking their hiring strategies to popular social media platforms like Facebook, Twitter and LinkedIn. These organizations search for candidates and post jobs on social media, in an effort to reach a different audience than found on traditional job boards.

A 2013 report by Sprout Social noted that 92 percent of companies are currently using social recruiting strategies, meaning this trend is definitely here to stay.

5 Ways Social Recruiting Can Help Your Hiring Process

Still not sure if social recruiting is worth your time and energy? Learn five ways this strategy can have a positive impact on your hiring process:

1. Access Passive Candidates: When you post an open position on a job board, it’s only going to be seen by candidates actively seeking work. However, millions of people use social media every single day, so if you share a link to a job posting on a popular platform, it will be viewed by potential candidates passively looking for new opportunities who probably wouldn’t have seen it otherwise.
2. Decrease Time-to-Hire: Social media is very fast-paced, allowing you to connect with candidates quickly ─ sometimes even instantly. You may be pleasantly surprised at how quickly you can vet candidates when you don’t have to schedule a phone or in-person interview to get the conversation started.
3. Cut Hiring Costs: It’s free to post jobs on social media sites like Facebook and Twitter. LinkedIn does charge a nominal fee, but it’s a very small price to pay for access to millions of great candidates.
4. Expand Your Reach: The jobs you post on social media can very easily ─ and likely will ─ be shared with professionals across the country, and maybe even the world. While you probably have some great candidates in your local reach, the best person for the job could be outside your geographic area.
5. Increase Brand Visibility: Regularly posting jobs on social media will help you build a community of professionals interested in working at your company, who eagerly read all of you updates ─ and share them with their own networks.

Since ECS, Inc. was formed in 2000, we have focused on building relationships with recruiters and clients throughout the United States, managing contract staffing engagements in the primary employment categories of Information Technology, Accounting & Finance, Clerical & Administrative, and some categories of Engineering & Architecture. Find out how ECS can help your business with its contingent labor workforce.Contact Us today.