There’s a good chance you’ve heard of Reddit, but it’s probably unlikely that your staffing firm has a presence on the site, as it’s not as mainstream as other platforms, like Facebook and Twitter. However, this social news site is constantly growing, meaning it may be beneficial for your staffing firm to start using it.

As the self-proclaimed “front page of the Internet,” Reddit is powered by user-generated content. Community members submit text posts and links that are voted “up” or “down” by other users, determining their position on the page. Topics are organized into hundreds of thousands of “subreddits,” covering nearly every subject you could imagine. Popularity varies greatly by category, as the most popular topics have more than 1 million subscribers and more than 100,000 subreddits.

3 Ways Reddit Can Benefit Your Staffing Firm

Still not convinced having a presence on Reddit can be advantageous? Learn three ways the site can have a positive impact on your staffing firm:

1. Posting in Specific, Localized Subreddits: Get creative in your candidate search by posting jobs in subreddits specific to both the geographic location and the industry of the position. Reddit is filled with untapped potential for staffing professionals, because it’s not a traditional place for recruiters to search for candidates. Take this opportunity to connect with passive candidates who may not be actively seeking work, but are interested in the right opportunity.
2. Engaging and Commenting with Reddit Users: There are countless subreddits filled with questions about working with staffing agencies. Users have posted questions like “Is a staffing agency the way to go?” and “How do temp agencies work?” seeking advice on whether to form a partnership with a recruiter. Responding to these questions is a great way to enhance your brand image, as you can position yourself as the authority on staffing.
3. Building a Network: Build a network on Reddit to gain a large following of professionals in the industries your agency focuses on. Start by creating one subreddit and follow with several interlinking threads dedicated to topics relevant your industries. Before you know it you’ll have your very own Reddit community, filled with prospects for your clients’ open positions.

ECS’ unique business model permits us to effectively assist recruiters seeking low risk, instant access to the contingent staffing market on a national basis, and clients seeking cost conscious professional payrolling and consultant management services. Contact ustoday to discuss a partnership.