Social media is a powerful tool that has changed the recruiting process. In addition to using popular platforms like Facebook, Twitter, and LinkedIn to gather additional information about existing candidates, these sites can also be used to find new talent.

Of course, all social recruiting strategies do not produce equal results, so incorporate the three approaches below into your hiring plan to find and attract the very best employees.

Encourage Employees to be Brand Evangelists

Nothing speaks louder about what it’s like to work at your company than posts shared directly from the social media accounts of your own employees. Encourage your team to share updates on (non-confidential) projects they’re working on, photos of fun team-bonding events, positive anecdotes about their workdays, and job postings on their personal pages. Of course, you should always set ground rules to make sure everyone is on the same page, so outline acceptable and unacceptable posts in your social media policy.

Offer a Look Inside Your Company Culture

Your company probably has a presence on multiple social media sites — and if not, you need to change that immediately — so use this opportunity to really sell your company culture to candidates. Share photos of your office space, post profiles of team members, and engage followers to highlight your brand persona. Make sure the tone of your accounts is consistent across platforms — especially if more than one person posts on behalf of your organization — so people don’t think you’re in the midst of an identity crisis.

Maximize LinkedIn Features for Employers

At minimum, you probably have a LinkedIn company page, but if you want to find the best employees, you need to use all the features this platform has to offer. LinkedIn has more than 433 million members worldwide, so when properly utilized, the recruiting possibilities are endless. Share job openings, start a company group, post status updates and so much more. If you have the budget, you can also opt for one of LinkedIn’s recruiting services, which helps you find and connect with the right candidates.

If managing your contract labor force is taking up too much time in your day, ECS can step in to assist. We partner with businesses of all sizes in a wide-range of industries, including Fortune 500 companies, defense contractors, information technology, accounting, and engineering firms. Contact us today to learn more!