In the past, it was perfectly acceptable to only post an open position on your company website and an online job board, but this is no this case. If you want to attract savvy, young candidates, you’ll need to create a strong social recruiting strategy. You many have been able to avoid doing so thus far, but you can’t coast by any longer. Don’t miss out on top talent by allowing your company to be left behind.
5 Social Recruiting Trends to Watch in 2015
Gain five insights on how your competitors will be using social media to recruit candidates this year:
LinkedIn Gets Even More Popular
LinkedIn has more than 347 million members worldwide and companies are going to capitalize on it even more. According to a Jobvite survey, approximately 79 percent of recruiters have found a new hire through the site and 94 percent of hiring managers use the platform daily. If you’re not already on LinkedIn, what are you waiting for?
Facebook and Twitter Become More Prominent
It’s certainly no secret that employers often check applicant’s social media profiles to learn more about them. This trend will continue to grow in 2015 and candidates will become more cognizant of it by thinking twice about their social media activity and ensuring they don’t post anything they wouldn’t want their (future) boss to see.
Mobile Recruiting
These days, just about everything can be done with a smartphone, including both applying for jobs and sourcing candidates. The onset of even more mobile apps and platforms will make mobile recruiting even more prominent than it already is.
Finding Passive Candidates on Social Media
An increasing number of companies will use their social media platforms to connect with passive candidates who aren’t actively seeking work, but would consider changing jobs for the right position. This is a savvy way to build relationships with top talent.
Posting Jobs on Twitter
In 2014, 48 percent of recruiters said they used Facebook to post jobs. Expect this practice to grow in 2015 and to include Twitter. Companies will build a robust social media presence to appeal to younger job seekers and will start posting an increasing number of jobs on these sites.
Need an extra hand to keep your company running smoothly? Contact ECS. We offer a full suite of services to help recruiters provide temporary workers to their clients and to assist employers in streamlining their contract labor force. ECS has more than 20 years of experience in the staffing support industry.
