More than just a fun way to market your business, social media has changed the face of recruitment. Social sites like LinkedIn, Facebook, and Twitter are making it easier than ever to connect with talent and find the right fit.
If you’re not using social media for recruiting, it’s time to make a change to your hiring process. Follow these tips to learn how to get up to speed.
Four Ways to Work Social Recruiting Into Your Hiring Strategy
Build a Robust Social Media Presence
You probably don’t have time to build a strong presence on every social site, so choose those that offer the most value. Results of the Jobvite 2016 Recruiter Nation Survey revealed 87% of recruiters use LinkedIn to evaluate candidates, 43% rely on Facebook and 22% consult Twitter. The survey also disclosed that 67% of social job seekers use Facebook in their job search, so this is definitely a platform worth focusing on.
Share pictures of your office, employee testimonials, updates on projects the team is working on, stories of the company’s charitable giving, and anything else that highlights what it’s like to be on your team. This will help generate a buzz and grow your audience, maximizing the number of people who are tuned in when you have a job posting to share.
Connect With Passive Candidates
There’s a lot of really talented professionals out there who enjoy their jobs, but would move on for the right opportunity. These people aren’t actively seeking work, so you have to find them. Social media is a great way to connect with them and build a relationship. Follow them, introduce yourself, keep the conversation going, and when a job they might be interested in opens up, reach out to them.
Post Jobs on Your Social Sites
As noted above, your social media sites are a great place to post jobs. Unlike those posted on your company website or job boards, those listed on sites like LinkedIn, Facebook, and Twitter are easy for people to share with their networks. You can also add hashtags to the postings that make them highly searchable — e.g., #softwareengineer, #copywriterjob.
Use Social Screening to Gauge Cultural Fit
Beyond advertising jobs and connecting with talent, social media can also be used to assess candidates. A person’s social media activity can be very telling, so carefully review publicly available content to determine their fit for your company. Content they’ve posted, who they follow, and what they’ve “Liked” will help you decide if they’d mesh with your culture.
According to the Jobvite survey, 59% of job seekers use social media to research the culture of companies they’re interested in, so you need to be doing the same.
Employing contract workers takes a lot of time and effort, so allow ECS assist. We offer back-office, funding, and employer of record service to recruiters and professional payrolling and independent contractor management services to companies. Contact us to discuss a partnership!